Most of the time we find that our clients that decide to exhibit in trade shows begin with a tabletop or ten-foot display. However, once they begin to have success with this type of exhibit then they want to get more for their money. For instance, having a much larger exhibit, double the size does not equate to a doubling of the cost. Consequently, the display itself will cost a bit more than a smaller booth. Additionally, considering that if you send for people to the exhibition then you have airfare, food and hotel accommodations. Plus, none of these costs change with a larger exhibit booth. As a result, once you’ve paid for one of our new, 20-foot trade show displays then the only extra cost is for space. Yes, the rental of a larger space is the only thing that will cost double. The amount you pay for airfare and lodging won’t change so a bigger exhibit booth is a reasonable investment.

In a ten foot space, it takes only about 3 seconds for an attendee to walk right past you. However, with the twenty-foot space, it takes twice as long. Consequently, that gives you more time to greet people. As a result, you can engage them in a conversation or at the very least ask a qualifying question.

The larger exhibit area also allows you to make room for a small table and chairs. Plus, you’ll still have space for a large graphic featuring your newest products or services. If your company sells products then with the larger space you’ll find it is easier to give product demonstrations. Additionally, if you use any type of interactive display you won’t feel crowded.

Furthermore, you can have something extending out from the center of your back wall. For instance, it could contain your logo or a marketing slogan. Consequently, people would be able to spot your company as they approach from both directions. Conversely, in a ten foot space this wouldn’t be possible. The exhibit hall won’t allow you to have something extending outward from either end of the ten foot space. Also, being in the middle it would just take up all of your room.

With one of our 20 foot trade show displays you may also want to consider a sign hanging above your space. That’s another thing you can’t do with a 10 foot booth.